Time spent with the Guardian was up 38% year-on-year.
It was again well ahead of second placed Mail Online (2.1 billion minutes) and third-placed Guardian (1.1 billion minutes), which overtook ITV this month due to a month-on-month audience boost for the newspaper publisher. The BBC led on engagement, with audiences spending 9.4 billion minutes with the brand in May which represents no change from April. Google News and Apple News are not reported by Ipsos as separate entities in brand level data. You can consult our list of 100 brands and read more about our criteria here.īrands such as Apple and Google, while well-known names in news, are excluded from our list given the wide reach of their non-news content. Our list covers both consumer and industry (B2B) media. To create this top-50 rankingt, Press Gazette used Ipsos’ ranking of the top online brand groups and selected the 50 biggest that Press Gazette considers to be based in journalistic content. Fellow Reach regional brands, Birmingham Live (7.9 million people), Liverpool Echo (7.5 million) and Wales Online (7.2 million) also made the top half of the table. Manchester Evening News (11.6 million people, rank 14) was again the best-placed regional newsbrand. Martin Lewis-run consumer news and advice website Money Saving Expert (13.2 million people) was again the best-ranked specialist newsbrand, although it dropped from 11th position in April’s ranking to 13th in May. The Guardian fell one place to sixth (audience of 20.7 million). It was followed by Mail Online (reach of 50%), The Sun (50% reach), the Mirror (47% reach) and The Independent (audience of 20.8 million, 41% reach). The corporation's website reached 38.3 million people in May (76% of the UK online population aged over 15).
The BBC was again the UK’s biggest newsbrand by audience size.
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